EFFECT OF GENDER DISCRIMINATION ON LINGUISTIC BEHAVIOR

Abstract

The present study aspires to investigate the effect of gender discrimination on linguistic behavior. In order to see the difference in language of both genders, the data were collected from 10 television programs and talk shows. The data were analyzed on the basis of linguistic variables hedges, hypercorrect grammar, intensifiers, modal verbs and special linking words with reference to Urdu Language. Both qualitative and quantitative methods were used to analyze the data. Content analysis method had been used to analyze the text. To find out the significance in the language of both genders SPSS was used. There was found significant difference in the language of both genders. Females were found more conscious in the use of language. In this research only informal part of conversation was included. Formal conversation should also be used to analyze the data for future researches. The newspapers, magazines etc. can also be sources of data for future investigation.