THE ROLE OF THE BALANCED SCORE CARD IN EVALUATING AND IMPROVING THE PERFORMANCE OF SERVICE UNITS (APPLIED STUDY IN THE MAYSAN PASSPORT OFFICE)

Abstract

The research aims at diagnosing, evaluating and fitting the criteria and indicators used in evaluating the performance of service units, analyzing it and identifying its strengths to confront the threats represented by intense competition, and allowing the service unit to know its strengths to exploit the investment opportunities available to it and to diagnose weaknesses to reduce and overcome them, by Through the use of the balanced score card in the economic unit. The search was applied in the Maysan Passport Office for the years 2018, 2019, 2020, and where the balanced score card was applied with its six dimensions (financial, customer, internal operations, learning and growth, community environment, risks), and the research reached a set of conclusions, the most important of which were: The application of the balanced score card helps improve the performance of the Maysan and Basra passport offices through Improving the indicators of each dimension of the balanced scorecard.