USING MCKINSEY 7S MODEL TO MEASURE PERFORMANCE OF THE BANKS, CASE STUDY: BANKS IN OUARGLA PROVINCE

Abstract

Measurement of performance is important to the financial sector as an additional way of improving and sustaining competitiveness in the long-term. Most large financial institutions and banks worldwide practice performance measurement models because they believe it affects their business positively in the longer-term. Performance measurement models is thus, recognized as an important way of keeping banks on track in achieving its strategic objectives. The aim of this paper is to examine the hard and soft variables of McKinsey 7S model and its impact on success and banks performance. To achieve this objective, data were collected through surveys using a structured questionnaire administered to 52   Employees from  5 banks in ouargla province in  algeria-, The data obtained was computed electronically by the use SPSS.23, were analysed statistically using analysis of Pearson Correlation, and X 2, The results of the analysis revealed that There is no significant relationship between McKinsey 7S  hard and soft variables and the performance of the 4 banks, but there is a Strong correlation between hard and Soft variables.