EXPLORING THE IMPACT OF TOTAL QUALITY MANAGEMENT MEDIATION BETWEEN GREEN SUPPLY CHAIN METHOD AND PERFORMANCE”

Abstract

Purpose: “

The main purpose of this study is to gain the competitive advantage and improve performance that has resulted in adoption of numerous practices by the firms. Green Supply Chain Practices, Just in Time, Total Quality Management adopted by firms to improve organizational performance and Business Performance.”

Design/Methodology/Approach:  “

This study utilizes the quantitative approach of research for using questionnaire to conduct a survey and gather the data from manufacturing firms. The research uses partial least square structural equation model (PLS-SEM) to analyze the data collected.”

Findings: “

The analysis results show that Green Supply Chain Practices, Total Quality Management and Just in Time positively influenced on organizational performance and Business Performance. The findings disclose Green Supply Chain Practices combine with Just in Time and Total Quality Management to improve the significancy of organizational performance Business Performance.”

Originality/Value: “

This study anticipated a research model that examine both the individual and combined influence of Green Supply Chain Practices, Total Quality Management and Just in on both the organizational performance and Business Performance from the viewpoint of developing countries. The study models Green Supply Chain Practices as an antecedent of Just in Time and Total Quality Management, which has not been explored.” 

Practical Implications: “

Regarding paper implications, the findings provide a constructive basis to adopt Just in Time and Total Quality Management to catalyze green strategy to achieve high Operational as well as Business Performance. Moreover, the study advises to adopt Total Quality Management program such as customer focus in the production of goods and services that enhance the satisfaction of customer through the improvement in quality and low cost of goods and services that leads to enhance the market shares and sales.”