THE EVOLUTIONARY ROLE OF INFORMATION & COMMUNICATION TECHNOLOGIES (ICT) IN TRANSFORMING THE RECRUITMENT PROCESS WITHIN PAKISTAN'S BANKING INDUSTRY

Abstract

This study used the technology advancement and effectiveness model (TEM) with government support as a novel variable in the context of ICT in course recruiting to determine the influence of ICT on company inclination throughout the recruitment process in Pakistan. Through the use of a questionnaire, 280 respondents provided the sample data, which was then evaluated using smart pls and practical sampling. The study's conclusions indicate that while ease of use, impact recruiting, and regulatory backing have a negative impact on ICT throughout the recruitment process, effectiveness & efficiency and trust & transparency have a considerable favorable impact on company propensity toward ICT. According to the analysis, there has been a substantial influence of ICT on the recruiting process, which has resulted in considerable changes to the recruitment process. Additionally, the study's results, which demonstrated that all the research questions and objectives had been substantially met, suggest that local businesses and financial institutions have a crucial role to play in the effective use of technology that will aid in the recruitment of both existing employees and potential new hires.