THE EFFECT OF THE ELECTRONIC ISLAMIC MARKETING MIX STRATEGIES ON FORMING THE MENTAL IMAGE : AN APPLIED STUDY ON ISLAMIC PRODUCTS IN JORDAN

Abstract

This study aimed to reveal the effect of the electronic Islamic marketing mix strategies
(online product, online price, electronic promotion, electronic distribution, website
design, customer service, privacy, e-business security, virtual communities,
personalization) on forming a mental image with the influence of (Personal factors,
social factors, organizational factors, and media factors) towards Islamic products in
Jordan. The study used the descriptive and analytical approach. The study population
consisted of customers of Islamic products in Jordan. The Convenience sample was
used in the study and (550) questionnaires were distributed by electronic methods,
(490) valid for statistical analysis were retrieved, with a rate of (89)% of the
questionnaires that distributed, appropriate statistical treatments were carried out, and
the study came out : There is effect of the online Islamic marketing mix strategies
(online product, online price, electronic promotion, electronic distribution, website
design, customer service, privacy, e-business security, virtual communities,
personalization) on the formation of the mental image with the effect of (personal
factors, Social factors, organizational factors, and media factors) towards Islamic
products in Jordan, online price strategy, the privacy strategy, the online product
strategy, the electronic information security strategy, the electronic promotion strategy, and the electronic distribution strategy had a high impact on forming the mental image
towards Islamic products in Jordan. The study recommended: That the organizations
that produce, marketing or sell Islamic products must increase their interest in the
strategies of the Islamic electronic marketing mix, since this study has proven its
impact was high and medium degree, which indicates its importance, Enhancing its
interest in the following strategies: online price strategy, privacy strategy, online
product strategy, electronic information security strategy, electronic promotion
strategy, and electronic distribution strategy, because this study was proved it’s a high
impact on forming the mental image towards Islamic products in Jordan.