MARKET UNDERSTANDING ANALYSIS OF GREEN BUILDING IN INDONESIA

Abstract

Eco-Friendly Buildings continue to be a global priority due to the issue of global warming. GBCI is a non-profit organization in Indonesia that assesses environmentally friendly buildings through GREENSHIP which includes six types of certifications : New Buildings, Existing Buildings, Interior Spaces, Homes, Environment, and Healthy Net Zero. This research aims to analyze the understanding of the green building market in Indonesia involving companies and end users. The methodology used is through in-depth interviews and primary surveys to obtain qualitative and quantitative data. Companies (Developers/Contractors) have quite high interest in the Green Building concept when compared to End Users. End Users are more likely to consider three main factors such as price, facilities and location when choosing an eco-friendly property.