RELIGIOUS NARRATIVES: A SEMIOTIC STUDY OF METAPHORS IN POLITICAL COMMUNICATION

Abstract

Political discourse serves as a dynamic arena where communication transcends mere exchange of information, often relying on metaphorical expressions to convey complex ideas and shape public perceptions. This abstract explores the multifaceted role of conceptual, linguistic, religious, and social metaphors within the realm of political communication.Conceptual metaphors provide a cognitive framework for understanding abstract political concepts by mapping them onto more concrete, familiar domains. These metaphors not only facilitate comprehension but also shape the way individuals perceive and engage with political issues. Linguistic metaphors, on the other hand, play a pivotal role in crafting persuasive narratives and framing political debates. The strategic use of metaphors allows political actors to influence public opinion, reinforcing particular ideologies or stances.Religious metaphors often permeate political discourse, drawing on deep-seated cultural and spiritual associations to convey moral values, legitimacy, and righteousness. Politicians frequently deploy religious metaphors to establish a connection with their audience, tapping into shared belief systems to garner support or justify policy decisions.Social metaphors further enrich political communication by tapping into shared societal experiences, norms, and values. Analogies drawn from everyday life help bridge the gap between complex policy issues and the public's understanding, fostering a sense of relatability and resonance.The study examines how these various metaphorical devices are strategically employed by political actors to achieve specific rhetorical objectives. It also delves into the potential implications of metaphorical framing on public opinion, highlighting how the choice of metaphors can sway perceptions, build alliances, or galvanize opposition.