WOMEN INVESTORS’BEHAVIOURAL ATTITUDE - WITH SPECIAL REFERENCE TO CENTRAL CHENNAI

Abstract

Investment or investing is a term with several closely related meanings in business management,
finance and economics, related to savings or deferring consumption. An asset is usually purchased,
or equivalently a deposit is made in a bank, in hope of getting a future return or interest from it.
While some plans accrue short-term profits, some are for long-term returns. The first step towards
investment in Indian market is to evaluate the individual requirements for cash, competence to
undertake inherent risks and the amount of return expectationsof the investor. There are
manyinvestment options in India such as fixed deposits, shares, mutual funds, etc. which assure
safe and satisfactory returns. The main purpose of this study is to know about the perception of
women investor’s towards various investment avenues.