ROLE OF WOMEN ENTREPRENEURS IN ECONOMIC ACTIVITIES: ANALYZING THE FACTORS AFFECTING WOMEN EMPOWERMENT AND THE WAY FORWARD
This study's primary purpose is to investigate small-medium enterprises' involvement in increasing females' financial strength. Females need to confront distinctive sorts of difficulties to begin and proceed with their SMEs because of society's current social norms. Accordingly, females are still in the 'beginning period' of entrepreneurship improvement in Pakistan. Quantitative method has been used in this study. Smart PLS has been applied for data analysis. The study concludes that the factors like low access to finance, lack of family support, unfavorable social structure, educational issues, lack of access to market network, low technical know-how, and security issues and low participation in economic activities act as hurdles in making women financially strong and independent in case of Pakistan. The Structural equation model explains the mediation effect of women entrepreneurship with women empowerment. The paper is helpful for policymakers to introduce new policies for women to start their businesses. It is also suggested that how women can be given more power to make them stronger for carrying out business activities on their own.