THE EFFECT OF WEBSITE QUALITY ON PERCEIVED TRUST AND THE IMPACT ON PURCHASE INTENTION OF INTERNATIONAL FRANCHISE BUSINESS MANAGEMENT’S SERVICES

Abstract

International Franchise Business Management Indonesia is a national company based in Indonesia that aims to educate and promote franchise as a mean of business expansion. Unfortunately, at about 2012 the company’s sales started to decline steadily. The aim of this research is to determine the significant influence of website quality towards attaining a candid trust and its impact on purchase intention of International Franchise Business Management’s services. The research utilizes a quantitative technique of questionnaire data collection distributed to 100 respondents who had previously experienced the company’s services as well as performed transaction through the company website. Data processing utilizes the aid of an SPSS 21 program combined with a path analysis method. Based on the analytical results, a conclusion was drawn that website quality and perceived trust has a significant impact on purchase intention, both simultaneously or partially. In addition, another conclusion was drawn; the website quality has a significant impact on the International Franchise Business Management’s services.