THE IMPACT OF TOURIST ATTRACTIONS ON VISITOR LOYALTY: EVIDENCE FROM TAMAN MINI INDONESIA INDAH

Abstract

Taman Mini Indonesia Indah (TMII) is an Indonesian cultural theme park located in Jakarta, Indonesia. The purpose of this study is to find out how much the tourist attraction influences visitor loyalty in TMII. For data analysis, this quantitative research employed descriptive analysis and simple linear regression analysis. The results of this study indicate that the tourist attraction gives influence to the loyalty of visitors. From the results of simple linear regression analysis, correlation coefficient value of 0.220 and significant value 0.05 were obtained, indicating that there is a strong relationship and significant influence. The value of the regression coefficient variable of the tourist attraction derives from the arrangement of activities or unique tourism objects which can attract visitors to visit TMII. The unique attractions in TMII promote the richness of culture and the diversity of flora and fauna. The attractions of some rides can also attract visitors to come again.