The Moderating Role of Supply Chain Management among the Organisational Performance and Competitive Advantage in Ranong Thailand

Abstract

The following study is aimed towards evaluating the moderating role of supply chain management in between organisational performance and competitive advantage. The manufacturing sector of Thailand has been taken into consideration. The research design was quantitative in nature where positivism philosophy was utilised to carry out the quantitative analysis. The survey questionnaire has been selected as the research instrument which is based on 5-point Likert scale. The final sample size of the study was taken as 400 which are entirely based on the employees working in manufacturing sector of Thailand. For analysis, Smart PLS has been used through Structural Equating Modelling (PLS-SEM). The findings of the study revealed that SCM moderates the relation between organisational performance and competitive advantage. The key limitations of this research have been mainly linked with the type of research methodology that was incorporated in this study. Since, researcher in this study has only emphasised on quantitative research design by collecting numerical and factual information, thus, the absence of detailed and qualitative data about the research topic has been one of the major shortcomings of this study.