A STUDY ABOUT THE POPULARITY OF OLD ICONIC PROGRAMME OF DOORDARSHAN CHANNEL AMONG THE YOUTH DURING THE COVID-19 LOCKDOWAN DAYS.

Abstract

The invention of Doordarshan was proved revolutionary in the Indian population. Since the Doordarshan was invented, the only national broadcast channel in India, in 1984 with appearance of various soap opera and mythological shows were the enormous effect on the audience. These shows were the literary reconstruction in those days which was very popular among the people. The paper attempt to find the popularity of Doordarshan during the lockdown day’s .because ministry of information and broadcasting took the initiative to broadcast the old iconic programme these days for the Indian population. The researcher applied survey method to examine the popularity of these shows among the youth. Also find out the role of social media for boosting up the curiosity for the same in youth.