TIK-TOK: INFLUENCE ON YOUTH IN INDIA

Abstract

Spread of Internet usage and build up internet based life conditions began to affect people's
lives. The utilization of social networking is shaping our day to day life and even individual’s way of
living Standard. Tik-Tok emerges as a significant application particularly among youth generation with
the utilization of digital media. It is sprouting as a change playing an immense function not only in
construction of fashion and lifestyle but also have become wider platform of concepts like Culinary
Skills, Exercise, Funny Videos, prank Videos, Designing, Architecture and even Embroidery related
videos, which have overloaded the platform. This study is to examine how the Tik-Tok application has
influenced Youth in India. The study is a Quantitative research and Questionnaire tool has been used for
this, which have taken 15 years to 40 years old strata into in.