BIG DATA DRIVEN CHANGE MANAGEMENT: AN OUTLOOK DURING M&AS

Abstract

For almost all business organizations change management is an inevitable process. It has
been defined as a systematic approach to dealing with the transformation of the organization’s
goals, technologies, and processes.
It is paramount for businesses to brace themselves at this phase of industry 4.0.
Therefore, every organization should implement such strategies that provide ways to effectively
carry on change management.
It is sensible for organizations to structure their strategies on the basis of Big data
analytics in order to survive in the increasingly quantified business world. This revolution is
moving in tandem with digital transformation and is said to be a challenge in the changing
business landscape.
In this paper, we will be investigating the manager’s attitude by understanding their
perception of Big Data and its analytics. This report will contain a summary of a survey
conducted on managers from various industries that are adopting Big Data in their change
management processes. Change management is an incessant process for any organization that
can be effectively driven by big data. This way, managers can constructively materialize the
benefits that big data brings with it and be able to stand upright in this wave of digitization.