STRATEGIC IMPLEMENTATION OF INFORMATION SYSTEM (IS) TO CREATE BUSINESS VALUE –A CASE STUDY ON AIR ASIA

Abstract

distribution processes within an organization. However, the creation of business value
through the adoption of information system strategies has been questionable and a major topic
for research.
The objective of this research paper is to critically analyse how Air Asia, a leading low
fare airline, has been strategically implementing Information System (IS) to produce business
values.
The paper involves a qualitative analysis of secondary research data gathered from
different sources and assessing it to meet the research objective. The analysis of the secondary
research is based on four elements, Information System implementation methods, various
information systems implemented at Air Asia, business values created through these systems,
and creation of competitive advantage for the firm.
This study will help managers gain insight as to how an efficient IS when strategically
implemented can create competitive edge..