CULTURAL HERITAGE "LAKE TOBA" AS AN ACCELERATION OF FOREIGN INVESTMENT ADVANCEMENT IN INDONESIA

Abstract

Lake Toba is one of the 10 priority tourist areas being developed by the Indonesian government. By combining three main potentials, namely geodiversity, biodiversity, cultural diversity, Lake Toba has an important role in supporting the tourism sector. The beauty of the tourist destination of Lake Toba, North Sumatra, was promoted in the international music event Toba Caldera World Music Festival (TCWMF) 2019. The purpose of this study is to analyze how Lake Toba is a cultural heritage in accelerating the advancement of culture and foreign investment in Indonesia. With the empirical juridical research method with an interview approach. The results of the study stated that the designation of Lake Toba as part of the UNESCO Global Geopark could encourage cultural advancement, economic development, and sustainable development in the region. Through the development of sustainable geo-tourism, there are opportunities for local communities to promote culture, local products, and create wider employment opportunities, opening up opportunities for foreign investors to join. At the same time, with the recognition and attention of the world towards the Toba Caldera, the government and local communities are obliged to improve and continue to preserve the environment and the integrity of the Toba Caldera Area.