DOES LOCATION AFFECTS IN DIFFERENTIATING A UNIVERSITY?

Abstract

The savagely aggressive HE advertise has driven HEIs to put critical assets in building an
unmistakable personality. A HEI's area frames a natural piece of its own personality and
uniqueness of area offers a chance to separate. Anyway there has been constrained examination
of how area is utilized by HEIs and a little thought of how area can give a compelling methods
for separation. Through the viewpoint of place marketing, knowledge is shared through this
exploratory paper into the way HEIs depict area and talks about whether area can offer a
wellspring of separation. The current paper is a systematic review using PRISMA guidelines.
Total 573 papers have been downloaded from the Scopus and after evaluating them as per
PRISMA guidelines 113 papers have been selected and evaluated.