Model of Quality Bali Tourism Development Based on Destination and Tourists Experience

Abstract

Destination quality plays important role in establishing the tourists’ loyalty as sustainable competitive excellence. Tourism destination often faces problems, such as the decrease visit to some tourism objects, urbanization, traffic, garbage, and security issue. This research aims to design a model quality tourism development viewed of quality of tourism destination and quality of tourists experience, which able to answer the problems. Data analysis techniques using Importance Performance Analysis; Customer Satisfaction Index; and Interpretative Structural Modeling. Data were collected through observation, questionnaires, and interviews. This research was conducted in Bali by involving 600 tourists as a sample. The determination and assessment of elements by 16 experts. The finding of the quality indicator of tourism destination Bali showed that all indicators have not appropriate and fulfilled the tourist’s expectation (<100 percent) with the main revise priority shown by the service indicator. The Customer Satisfaction Index calculation showed value on the quality tourist’s experience in major indicators that were very satisfying (84.17). The quality tourism development model illustrates the linkage of elements that determine quality tourism, namely the community, educational institutions, business organizations, tourists, and the government.