SHOPPING TOURISM AND THE NEED INFORMATION ACCESSIBILITY

Abstract

Shopping has turned into a major tourist activity and has become a factor in the selection of
the destination. Accessible environments and services enhance the experience of shopping,
which can expand the general intensity of tourism goals. The purpose of this research is to
identify the implementation of accessible information in shopping malls in Jakarta. This is a
qualitative descriptive research. Primary data was collected through direct observation and
interviews between January and February 2018. The official website of the Jakarta Tourism &
Culture Board was used as a recommendation to designate eight shopping malls as the research
objects. The results give an overall picture that denotes accessible information in tourism,
which are categorized into seven variables: printed material, digital documents, audio-visual
content, websites, mobile applications, self-service terminals/mobile devices, and signage. This
research contributes to the understanding of shopping tourism development in Jakarta in
enhancing their information accessibility to gain a better competitive advantage and be in line
with the Tourism for All concept.