FACTORS AFFECTING THE INTEREST OF ACCOUNTING STUDENTS IN CAREER SELECTION

Abstract

This research work aims at analyzing the various factors affecting accounting students’
decision in picking an accounting career. The GPA, intrinsic value and financial reward are the
factors analyzed in this research work. Data was collected by distributing questionnaires to
accounting students of Bina Nusantara University. Using the purposive sampling method, 226
students were selected as research samples while the multiple regression technique was used
to test for hypothesis. The results of this study indicates that GPA, Intrinsic Value, and
Financial Rewards have significant impact on accounting students’ interest in picking a career
in accounting.