THE INFLUENCE OF ALERTNESS TO BUSINESS IDEAS, ENTREPRENEURIAL OPPORTUNITIES TOWARDS START-UP BEHAVIOR THROUGH INTENTION TOWARDS ENTREPRENEURSHIP (A STUDY ON CONVENTIONAL CREATIVE INDUSTRY IN INDONESIA)

Abstract

This study focuses on conventional creative industry business actors who have not utilized
internet technology as a medium to conduct online sales and purchasing transactions. This
study uses a quantitative approach. To collect the research data, a questionnaire was distributed
to 150 respondents who met the research sample criteria. The results of the structural equation
model (SEM) test show that alertness to business ideas and entrepreneurial opportunities have
a significant influence on entrepreneurial opportunities, and in the end significantly influence
startup behaviour. It is suggested that business actors who have not utilized internet technology
for running their businesses must be more sensitive to current opportunities. This is related to
the way to identify great opportunities for growth within a certain industry, and also to see
developments in the business environment one is operating in. Besides that, this study may
also inform other domains or industries to enrich the findings. Further, the variable
development must also be conducted so that other factors influencing startup behavior –
particularly in Indonesia - can be analyzed.