THE EFFECT OF MOTIVATION, AND ORGANIZATIONAL COMMITMENT THROUGH JOB SATISFACTION AND ITS IMPLICATION TO TURNOVER INTENTION IN INSURANCE INDUSTRY

Abstract

Reducing the high turnover rate of Generation Y in the labor market proven to be crucial for
the company in 2028-2030 when demographic bonus happens in Indonesia. Insurance Industry
in DKI Jakarta sees the importance of keeping the employee to maintain their sustainability
when demographic bonus happens. The objective of the research was to know the influence of
intrinsic motivation, extrinsic motivation, and organization commitment through job
satisfaction and its implementation to turnover intention in insurance industry in DKI Jakarta.
In conducting this research the data is collected by using questionnaires distributed to 66
Permanent Employee, which is Generation Y, who works in the insurance industry in DKI
Jakarta, by using Partial Least Square – Structural Equation Model in SMARTPLS. The
research result showed that there is a significant influence of Extrinsic Motivation towards
Turnover Intention through Job Satisfaction.