Erland Barlian1* , Didi Supardi2 , Adi Teguh Suprapto3 and Yosef PradiptoErland Barlian1* , Didi Supardi2 , Adi Teguh Suprapto3 and Yosef Pradipto

Abstract

Despite high number of Internet users and high growth of Internet utilization for business
purpose. Small and Medium Enterprise (SME) firms intention to use Internet and e-commerce
are consider low compare to larger companies. It is found that researchers around the world
are also found the same fact that adoption e-commerce among SMEs are relatively low.
Therefore, we are doing a research of SMEs in Indonesia and their intention for using ecommerce platform. We are using SmartPls 3.0 Program to analyze 62 companies in the event
and wedding industry throughout Jakarta and Greater Jakarta Area. Through our works we
discover that Entrepreneur in Indonesia SME has greater intention to use e-commerce platform
when it is mediated with Technology Orientation using UTAUT (Unified Theory of
Acceptance and Use of Technology) model compare to one without mediation of technology
orientation towards using e-commerce platform.