Farm Technology Adoption in Farming: An Application of Tam Model

Abstract

In the present study we analyze the farmers’ perception towards adoption of technology
such as technology adoption for better productivity in farming. The considered constructs are
adopted from Technology adoption model (TAM). A total sample of 165 seasonal farmers who
grow millets from the Guntur district are considered through simple random technique and out of
which survey respondents irregular responses are eliminated finally 150 samples are determined
for statistical analysis. Factor analysis was performed to determine the latent factors and their
dependent association with intention for adoption was observed with regression analysis. Results
are reported and discussions are made as per the results and in correlation between results and
previous literature and finally, suggestions and future indication for extension of the study are
proposed.