IMPOLITENESS STRATEGIES IN DONALD TRUMP’S SPEECH

Abstract

The aims of the study are to identify the types of impoliteness strategies and the most frequent types of impoliteness strategies performed by Trump. The research object to be analyzed is Donald Trump’s speech at “Conservative Political Action Conference” held on 2018 in National Harbor, Maryland, U.S. The data was taken from impolite utterances in Trump’s speech in the video which was published in YouTube site within 1 hour 15 minutes 25 seconds. This study used descriptive qualitative approach based on impoliteness strategies phenomenon in verbal communication or spoken language. This study used impoliteness strategies theory proposed by Culpeper. The result showed that there four strategies which occurred and confirmed that Trump portrayed his power to attack the hearer.