TELEVISION ADVERTISEMENTS AND APPEALS USED IN KIDS CARTOON PROGRAMS

Abstract

TV advertising works and influences the kids. In the present scenario all
advertising companies have started targeting andinfluencing the kids as their future
marketthrough the cartoon programs. Current study concentrates on promotion of products
and services through cartoon programs. This research purposes to explore why the use of
animation is so widespread in televisionadvertisementsaimed tokids. In thisendeavour to
discern how and why they appeal tokids, 48 such commercials for various products on
several prominent TV channels have been explored for content analysis of 48 television
advertisements during cartoon programs. It wasreasoned that their appeal is achieved because
children relate to the exploratory worlds depicted in the ads.