SUSTAINABLE MARKETING ANALYSIS IN INDUSTRIAL CORPORATE: A CASE STUDY AT THE GENERAL COMPANY FOR IRAQI CEMENT

Abstract

Industrial companies all strive to maximize their sales. To achieve this, marketing managers look for opportunities that maximize the marketing performance of their companies, the sustainability can be one of the most prominent of these opportunities. Therefore, this research attempts to shed light on the requirements of application the concept of sustainable marketing in the General Company for Iraqi Cement for the purpose of successful in its sales and industry. The requirements of sustainable marketing include: consolidated commitment, supportive financing, renewed goals, enhanced structure, opportunities prospecting, and show success.