POLICY IMPLEMENTATION OF TOURISM MARKETING DEVELOPMENT PROGRAMS IN INCREASING THE NUMBER OF TOURIST VISITS IN CIREBON CITY

Abstract

This study aims to determine the implementation of tourism marketing development program
policies at the Cirebon City Youth, Sports, Culture and Tourism Office in increasing the
number of tourist visits in Cirebon City. The research method used is descriptive analysis, the
main research instrument of the policy implementation variable uses primary data obtained
from 32 respondents, while the variable number of tourist visits uses secondary data. The
results of research on the implementation of policies for the development of tourism marketing
programs in Cirebon City have been good, based on respondents' responses to policy
implementation factors reaching a score of 79%. The number of visits by foreign / foreign
tourists in Cirebon City tends to increase and decrease, but domestic tourists tend to increase
every year. The obstacles that were found were lack of marketing budget, lack of competence
of human resources, and lack of support from each community.