PLACING “UNIVERSITY” AS VALUE IN VISION MISSION STATEMENTS OF 100 TOP-RANKED HIGHER EDUCATION INSTITUTION IN INDONESIA IN 2018 A CONCORDANCE ANALYSIS

Abstract

The objectives of institutions such as colleges are ideally reflected in vision and mission
statements, and their values are reflected from how the keyword is placed.The purpose of this
paper is to discover how the value of the word “university” in such statements as a means to
externalize and internalize the message. The study employed quantitative content analysis
methods bythe vision and mission statements of 100 institutions published by Ministry of
Research and Technology for Higher Education comprised 85 universities and 45 state
institution. The results suggested that they are given a specific role as an identity with various
description to portray the intended image.