FACTORS AFFECTING SOCIAL BEHAVIOR OF ENGINEERS - A PLSSEM APPROACH

Abstract

Social behavior of individuals could be influenced by number of factors. This research studed the social behavior of 456 engineers working in Manufacturing and Service sector. The data was collected from both Manufacturing and Service Sector and reliability of the sample was checked through composite reliability values and Cronbach‟s alpha values. Partial Least Square-Structured Equation Modelling was used to analyze the data and post-analysis, it was found that social behavior of employees gets positively influenced by some factors while some factors result in negatively influencing their social behavior. Upon analyses, three hypotheses namely, learning ability, motivation and personal value were found to be positively associated with social behavior and are accepted but no association is observed between organizational culture and social behavior therefore it was rejected. Finally, managerial implications of the study are discussed which can serve as the directions of future research.