ANALYSIS OF POLITICAL PARTIES COMMUNICATION MANAGEMENT IN INDONESIAN PROVINCIAL GOVERNOR DIRECT ELECTION (2017 DKI JAKARTA GOVERNOR ELECTION CASE STUDY)

Abstract

In general, the incumbent wins every local leaders election (Pilkada), and is supported by the ruling
political party (government). The defeat of Ahok-Djarot candidate pair from Anis-Sandi candidate pair in
the 2017 DKI Jakarta governor election is interesting to study, especially with regard to political
communication. The management of political messages by party elites and candidates/nominees is one of
the important factors in achieving victory. The case of religious blasphemy committed by Ahok was
considered a factor in his failure. Therefore, political parties and candidates who will advance in the
regional head election can manage political communication effectively, in order that not only the
victories are obtained but the negative impacts of the election such as black campaign, hoaxes, damage,
chaos, and even casualties can be avoided. The method in this research is a case study. This method is
carried out naturally, holistically and with in-depth study to answer several problems. Natural means
that the data and information were obtained naturally from some party elites. Holistic means that the
data are from parties involved in the election as one unit. In addition, in-depth study means that the data
is studied in depth until it finds answers to the problems being studied. The results of the study show that
the management of political communication by Anies-Sandi candidate pair, especially its political
messages, ideas, concepts and programs, is one of the factors and keys to success in the 2017 DKI
Jakarta governor election.