PERCEPTIONS OF E-CUSTOMERS FOR E-BUSINESS: EFFECTS OF COVID-19 ON ONLINE FOOD CUSTOMER PERCEPTION WHO BUYS THROUGH THE E-TRANSPORTATION APPLICATION

Abstract

With the Covid-19 pandemic, e-business is an option that is widely adopted by business people around the world, one of which is business people in the culinary sector who have been greatly affected by the social distancing policy. The purpose of this study is to discuss the various perceptions that consumers have about e-business, especially consumers who purchase food online through the e-transportation application. This study started conducting a pre-survey to identify various consumer perceptions. Then conduct empirical tests to look at the feasibility of the e-customer perception constructs developed. The pre-survey results found that in general consumers have four perceptions of e-business, namely perceptions of usefulness, perceptions of ease of use, perceptions of risks, and perceptions of trust. These four perceptions are at once the dimensions of the developed e-customer perception construct, which from the results of empirical tests conducted proves that e-customer perception deserves to be a construct.