DIGITAL MARKETING TECHNIQUES FOR BUSINESS INTELLIGENCE SYSTEMS USE AUTOMATED CHATBOT MACHINE LEARNING

Abstract

Entering development in the industrial era 4.0 and during the pandemic caused by Covid 19, a smooth and sustainable business activity will continuously maintain and increase economic growth so that the welfare of people's lives will be guaranteed. One of the means to make and guarantee a smooth and sustainable business is by using digital marketing technology by utilizing WhatsApp messenger services. Companies in this businessman or entrepreneur usually do not have time to serve many customers, especially in the form of online services. A tool is needed to assist the company and a businessman or entrepreneur in answering and introducing new products and services to every customer.. This paper explains how to use an autoresponder as a robot to create an automatic message service on WhatsApp so that customers feel cared for and served and will ultimately feel satisfied. The autoresponder will be runing on the artificial intelligence ​​Conversation Platform model, sending information to customers in the form of text messages that have been stored in the database via a telephone number connected to the internet and also the WhatsApp service center. This method keeps the relationship between the company and the customer intact so that the business can go according to plan and without harming both parties in the transaction.