CORPORATE ENTREPRENEURSHIP, STRATEGIC APPROACHES FOR GENERICS AND FIRM SUCCESS IN SMALL AND MEDIUM ENTERPRISES

Abstract

Organizations have more and more adopted proactive management strategies to withstand vigorous
competition in today's intensely dynamic market environment. Companies operate in a context that
can influence the pursuit of strategies positively and negatively. Strategies offer a roadmap for the
future of an organization as action paths to accomplish objectives; however, they do not inherently
imply a competitive advantage for companies. Alternatively, the competitive advantage is a product of
efficient execution of strategic strategies. The literature on the strategy is full of studies based on
factors such as entrepreneurship and distinction at the strategic and cultural firm level. Research
suggests these factors are significant long-term determinants of superior firm efficiency. Nevertheless,
most of the works in this field have concentrated on big, multinational corporations. The impact of
entrepreneurship and distinction on the financial results of small and medium-sized enterprises (SMEs)
are still little understood. In the present research, using a sample of 70 SMEs from the Turkish
Machinery and Equipment Manufacturing Industry, It was analysed that the impact of these three
crucial factors on firm results the findings indicate that SME output is positively affected by
competitiveness and differentiation in companies. The theoretical and organizational consequences of
the results of the analysis are discussed.