ACCOUNTING AND HAPPINESS :REVEALING THE MEANING OF PROFIT FROM THE PERSPECTIVE OF BUSINESS ACTORS

Authors

  • Desak Putu Dewanti Dewantari, IGAN Budiasih, I Ketut Sujana, I Gde Ary Wirajaya

Abstract

Rebranding is one of the efforts made by companies to maximize long-term profits. Regardless of the potential benefits, rebranding can be expensive in terms of direct costs. This study aims to reveal the meaning of profit from the perspective of a business actor who is the reason why entrepreneurs dare to take action to rebrand amid economic difficulties. Phenomenology is used as a method to explore the understanding of related parties. The findings in this research indicate that profit by "Donlos" brand owner is interpreted as a form of profit (material) and benefit (non-material) received during business activities. The meaning of profit is influenced by feelings (a sense of liking for what is done) and experience which then develops into knowledge for entrepreneurs

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Published

2020-11-02

How to Cite

Desak Putu Dewanti Dewantari, IGAN Budiasih, I Ketut Sujana, I Gde Ary Wirajaya. (2020). ACCOUNTING AND HAPPINESS :REVEALING THE MEANING OF PROFIT FROM THE PERSPECTIVE OF BUSINESS ACTORS. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(9), 49 - 57. Retrieved from https://archives.palarch.nl/index.php/jae/article/view/3283