E-COMMERCE ADAPTABILITY WITH REFERENCE TO DELIVERY OF PRODUCTS

Abstract

The innovative penetration and increasing usage of internet, largely attributed to telecom players like
Jio,Airtel has caused an increase in time being spent on social media by the young mass. It has been
observed that a large percentage of the population spend their leisure time on social networks and
online shopping activities. Therefore, online businesses extended their valuable services to the
customer to generate more revenues. The new generation adopted the e-commerce practices very
extensively because of its impressive offerings strategies.Every year there are a few trends that shape
India’s e-commerce industrywith the widespread growth of internet in India, E-commerce has
changed the way of doing business of buying and selling of product and services. The e-commerce
business is rising and it is expected to touch INR 414 billion by the end of 2022[statista.com, 6]. Ecommerce offers convenient delivery options to consumers. Consumers have the liberty to select
desired delivery option as per their convenience. The objective of this paper is to analyze delivery
preference of consumers and challenges in delivery of product and services. It is a descriptive paper
based on the analysis of survey data collected through a suitable questionnaire.