CONSTRUCTING KANSEI ENGINEERING METHODOLOGY BASED ON CONSUMER EXPERIENCES IN CHILDREN’S LUGGAGE

Abstract

Nowadays, there are many childrens luggage on sale in the Chinese market. However, the
proportion of children owning childrens luggage is still low. The lack of correct value
determination of childrens luggage leads to consumers not having the desire to buy the
luggage. Furthermore, understanding consumer experiences is the key to determine the value
of childrens luggage. Previous researches did not analyse the consumer experiences of
childrens luggage. The lack of understanding of the consumer experiences of childrens
luggage leads to the value of the luggage cannot be correctly determined. These two
problems have caused childrens luggage to lose their competitive advantages in the
childrens consumer market.Therefore, this study targets to support the sales of childrens
luggage and enhance the development of childrens luggage industry through using Kansei
Engineering methodology. The findings found that the performance and appearance of
childrens luggage were the two important components that parents will pay attention to
when purchasing a luggage for their children. Childrens luggage with more convenience,
comfortableness, safety, durability, pleasure and authority have a higher competitive
advantage. Design elements of simple internal structure, convenient sliding moving mode,
simple pull/push moving mode, smooth and hard shell, comfortable and soft shell, flexible
and stable double row wheel, comfortable U-shaped telescopic handle, comfortable button
opening mode, smooth or functional shape should be selected to design a high value
childrens luggage. The findings will help designers to design a childrens luggage that
provides more competitive advantages, thus promoting children's luggage sales and
improving the children's luggage industry.