SHOPPING AND TOURISM: A STATE-OF-THE-ART REVIEW

Abstract

Shopping is a common and enjoyable activity for the tourists while travelling. The relationship between shopping and tourism has been discussed extensively. Despite the numerous researches conducted on shopping tourism, the review in this segment is insufficient and in an early stage of research. This research attempts to expand the understanding of the nature of shopping tourism research. More explicitly, this review paper discusses on the relationship between tourism and retailing with the purpose of looking at the research trends between the years 2016-2019 using meta-analysis. Based on the extensive review and discussion of the related literature, shopping behaviour remains as the main focus of research and most studies were dominated by  uantitative methods.