THE ROLE OF TURKISH SOFT POWER DIPLOMACY IN THE CURRENT DEVELOPMENT OF CENTRAL ASIA

Abstract

This article discusses the role and importance of Turkey's ‘soft power’ diplomacy in the development of Central Asia, the work done in recent years, its impact and significance for the countries of the region in general. The article analyzes the directions, mechanisms and tools of ‘soft power’ in Turkish foreign policy. The impact of Turkey's ‘soft power’ policy on the socio-economic, political and cultural life of Central Asian countries has been studied.

Unlike other geopolitical actors active in Central Asia, Turkey does not have the financial resources to pursue a ‘soft power’ policy. But its linguistic and ethno-cultural closeness to the Turkic-speaking peoples prevails. The study shows that the emergence of the notion of a ‘reliable partner’ in the attitude of the countries of the region towards Turkey in recent years has played a major role.

In conclusion, Turkey's ‘soft power’ diplomacy is aimed at shaping and strengthening of ‘image’ in Central Asia. This is mainly in the cultural and humanitarian sphere. Turkey is trying to enter the socio-economic sphere in various ways and means.