ORGANIC BYERS PROBLEMS - WITH SPECIAL REFERENCE TO CUDDALORE TOWN

Abstract

This paper aims to analyze consumer problems in the organic food products in Cuddalore City. The survey involved 137 respondents. The respondents were selected conveniently from five areas in Cuddalore Town. The strongest reason for problem of buying organic products for Cuddalore respondents is availability of products, price of the products and lack of proper marketing channel presented by more than three fourth of the respondents. However, the respondents are having more knowledge on organic products in the markets.