CUSTOMER SATISFACTION AND INCLINATION WITH WOODEN HANDICRAFT PRODUCTS- A FOLKLORE OF CHANNAPATNA

Abstract

The Small Scale Industry playing a vital role in the development of the Indian economy and alleviation of major social problems like unemployment and poverty.  The government of India is taken a great step to improving this sector where it is not only contributing to the GDP and economic development of the country, it is giving paramount importance to income and wealth distribution, self-dependency, and many other factors for the economic upliftment of the country. Handicrafts are yet another sector where it is an important part of SSI and its contribution is a considerable factor, increased by 6.44% during 2018-19, where it represents its tradition and customs of the particular region.  In Karnataka, the place named Channapatna proverbial for wooden handicraft products since Tippu Sultan’s period. The contribution and development of this sector by him is noticeable and remarkable. It faces many ups and downs in its development history. Well, skilled craftsmen and artisans from the organized sector are making attractive products using their talents and guidance provided by many sources. Woodworks exports during 2018-19 stand at US$ 518.19 million. The focal point of the study was to analyze the satisfaction of customers towards wooden handicraft products in the competitive market when many other available alternatives. The study tries to understand customers’ inclination to protect this sector as a mark of tradition in this altering environment.

The study was adopted as an explorative and descriptive method of research. Primary and secondary data were collected on entrenched objectives. SPSS package was used to analyze the data by applying Factor analysis and Correlation. Based on analysis respective interpretations were drawn to arrive at probable suggestions and conclusions.  The probable finding of the study were focused to arrive at proving set objectives. This may help to identify the satisfaction level of customers indirectly helps to stimulate to produce more; the traditional protection inclination part of the customers may enhance latent growth of the sector in the future.