BREEDER SATISFACTION WITH SERVICE QUALITY AND SUCCESS IN ARTIFICIAL INSEMINATION IN THE NATIONAL COW PREGNANCY PROGRAM

Abstract

We conducted this research at Kadipiro village, Jumapolo sub-district, Karanganyar regency, between 9 January and 9 February 2019. We aimed (1) to assess breeder satisfaction at Kadipiro village with service quality and artificial insemination and (2) to determine the level of artificial insemination success at Kadipiro village. We used descriptive, quantitative methods and collected data by observation and interview using a questionnaire. We analyzed the data with importance–performance analysis (IPA) and customer satisfaction index (CSI). Our results indicated satisfaction among all farmers toward the inseminator’s performance based on the CSI at 0.87%, the quality of success in artificial insemination based on the conception rate at 65.15% (a fertile category), percentage of non-return rate at 65.90% (a good category), and a calving interval at, on the average, 13 months (the ideal category). We therefore concluded that the farmers were very satisfied with the services provided by the inseminator. Our results suggested that the inseminator needed to improve the service attributes in quadrant I.