EXPOSURE TO SOCIAL MEDIA AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: ROLE OF PERCEIVED RISK AND STRESS

Abstract

Taking a social amplification of risk perspective, we predict that exposure to social media affect organizational citizenship behavior through stress and that perceived risk moderates this indirect effect. To test these hypotheses, data was collected from 513 respondents working in different sectors in Pakistan. Results indicated that exposure to social media is negatively related to organizational citizenship behavior, stress mediated the linkage between exposure to social media and organizational citizenship behavior. Perceived risk moderated the indirect relationship between exposure to social media and organizational citizenship behavior via stress, such that the indirect effect was stronger for employees with high level of perceived risk rather than low. This study sheds new light on the underlying mechanisms that explains how exposure to social media influences employee organizational citizenship behavior. The findings also extend the current literature by adding a moderator to explain when and why employees decrease their organizational citizenship behavior when faced with increased exposure to social media.