AN EMPIRICAL STUDY ON THE FACTORS AFFECTING BANKERS’ BEHAVIOURAL INTENTION TO ADOPT GREEN BANKING IN PAKISTAN

Abstract

It is now an established fact that we humans are the largest contributors to global warming, through the release of massive amounts of greenhouse gasses (heat-trapping gases) in the atmosphere by the burning fossil fuels to power our energy hungry world, since the start of the industrial revolution. According to the Intergovernmental Panel on Climate Change (IPCC) average global temperature has already risen by almost a complete degree Celsius from the pre-industrial era. This has initiated an extraordinary global response for sustainable environmental management. Moreover, all governments and organizations are expanding their maximum efforts to minimize their carbon footprint and environmental impact. To serve this purpose, the banking industry has responded with a new banking model called Green Banking (GB). Although several nations have adopted green banking initiatives, but banks in Pakistan have not implemented green banking guidelines issued by the State bank of Pakistan (SBP). Therefore, it is necessary to ascertain the factors that influence bankers’ behavioural intention to adopt green banking (BIAGB) in Pakistan. The sample for this study was collected from 300 respondents. The findings of the study reveal that Central Bank Regulations (CBR), Customer Pressure (CP), and Social Competition (SC) all contribute to predicting bankers’ BIAGB.