PROPORTIONAL PRINCIPLES OF COOPERATION AGREEMENT OF BRAND AMBASSADOR (ANALYSIS OF THE LEGAL RELATIONSHIP BETWEEN BRAND AMBASSADORS AND BEAUTY CLINICS)

Abstract

One of beauty clinic in Indonesia, Larissa Aesthetic Center uses Brand
Ambassador as a promotional media. In fact, they use the Friends of Larissa as Brand
Ambassador. However, in practice there are rights and obligations above the law that are
violated so that they are disproportionate.
Aim: Therefore, this study aims to analyze the principle of proportionality of a cooperation
agreement brand ambassador Larissa Aesthetic Center beauty clinic.
The research method that was used was a statute approach and conceptual approach. Both of
these approaches were used to examined and analyzed the issues that were the object of
discussion. The statute approach was conducted by reviewing all laws and regulations relevant
to the legal issues that were being addressed.
Result: The result of the analysis shows that commercial contracts place more emphasis on the
proportionality of the exchange of rights and obligations included in the type Contract
adhesion, However, in the implementation of the agreement there were some deficiencies that
occurred. In a contract there is one party that does not fulfill the performance and there is a
party who is aggrieved, then legal efforts can be made to protect the rights and obligations of
the aggrieved party.
Conclusion: Therefore, it can be concluded that the cooperation between the two parties has
fulfilled the subjective and objective elements regarding the legal conditions of the contract.
However, in this case the Larissa Aesthetic Center does not fulfill its achievements because the
principle of proportionality relies more on the distribution of rights and obligations that are
realized in the whole process of contractual relations.