Formulation of Business Strategy Based on SWOT Analysis on PT. Garuda Maintenance Facility Aeoroasia . Tbk

Abstract

PT Garuda Maintenance Facility AeroAsia . Tbk is an aircraft maintenance company that has the total capacity of AeroAsia.Tbk. hangars as competition in the business world continues to be enforced. The problem discussed in this research is how to formulation the business strategy of PT Garuda Maintenance Facility AeroAsia Tbk. based on SWOT analysis. The purpose of this study was to find out the company's internal and external factors and to analyze the formulation of business strategies based on SWOT analysis at PT Garuda Maintenance Facility AeroAsia Tbk. Researchers used field research data through interviews, observations, and questionnaires to analyze the problem. Based on the IE matrix, the company's position is in cell V, namely maintaining and maintaining (Hold and Maintain) with a total internal factor score of 2.77 and external factors of 2.92 so that the market penetration strategy or    business development. Meanwhile, in SWOT analysis using IFE and EFE tables, the internal strength factor was obtained by 3.23 and weakness factor of 2.21, so that the difference from the two factors internal factor is 1.02. After that the external opportunity factor is 3.22 and the threat factor is 2.60, so the difference from the two factors is 0.62 external factors. The conclusion of the research is based on swot diagram 4 Quadrant the company's position is in quadrant I, where the company can take advantage of opportunities and optimize the power it has, so that in the SWOT matrix the company's position is in the S-O strategy.