LANGUAGE ATTITUDES OF JAVANESE SPEAKERS TOWARD ADVERTISEMENT WRITTEN IN JAVANESE, INDONESIAN, AND ENGLISH

Abstract

The advertisements showed in cigarette, barbershop, and warung kopi has its
own uniqueness. There are male adolescents’ and adults’ attitudes in advertisement towards
advertisements written in Javanese, Indonesian, and English. Purpose: the aim of this study
analyzedthe language attitudes of Javanese speakers toward the advertisements written in
Indonesian, Javanese, andEnglish. Method: In conducting this study, the writer chose a
quantitative research approach. Then, the population of this study is a Javanesespeakersof
Faculty of Humanities, Universitas Airlangga, Surabaya. Thus, the writer use language
attitude theory to focus on this issue.Result: shows that the Javanese speakers who are male
adolescents and male adults have positive attitude toward English. It means that English is a
high variety that has an overt prestige. On the other hands, both participants’ positive and
negative attitude were influenced by instrumental and integrativemotives. Conclusion: that
advertising in English has its own prestige which makes it easy to understand and be known.