PRESERVING LOCAL CULTURAL ARTS THROUGH A COMMUNITY RADIO WITH SOCIAL AND BEHAVIOR CHANGE COMMUNICATION

Abstract

This research was conducted due to the concern of a community radio about the sustainability of
local cultural arts which then sought to raise the values of cultural arts through the materials it
broadcasted. The research carried out at Radio Komunitas Seni Budaya (RKSB) Maja, 107.8 FM
was aimed at describing the activities of local cultural arts in Indonesia, especially West Java in
promoting local cultural arts to change behaviors and enhance the awareness of the audience, so
that they can actively participate in the efforts of preserving and developing Sundanese cultural
arts. The research method was carried out by FGDs, in-depth interviews, field notes, and direct
observations. The result of the research reveals that community radio activists adopt a social and
behavior change communication model to enhance the awareness of their audience about local
cultural arts through their continuous art and cultural broadcasting activities. As a communitybased medium, RKSB seeks to encourage awareness movements to be held for its audience to
play an active role in preserving, inheriting, and developing as well as being the agents of
cultural changes, including utilizing media and social networks through collaboration with
communities to promote Sundanese cultural arts